The Free plan
Recipe Kit has a free plan. It is a real plan, not a trial that expires, and for a store with a handful of recipes it may be all you ever need.
What you get
- Up to 10 recipes
- All four card designs: Classic, Compact, Card and Card Vertical
- Google Recipe Schema on every recipe, so your recipes are eligible for rich results in search
- Print, share and 5 star ratings
- Cook Mode and click to check
- Recipes on any page, not just blog posts
- Link ingredients to products (the link is stored and the thumbnail can show, but there is no Add to Cart button)
- Recipe import, 10 recipes total from your existing blog posts, or from a URL, photo, PDF or pasted text
- CSV export, always, on every plan
That is a complete, good-looking, SEO-ready recipe card. Nothing is watermarked and nothing is crippled.
What you do not get
| Feature | Where it starts |
|---|---|
| More than 10 recipes | Essentials |
| Analytics: views, adds to cart, prints, shares | Essentials |
| CSV import | Essentials |
| Add to Cart on recipe ingredients | Advanced |
| Revenue analytics and AI insights | Advanced |
| AI recipe generation | Advanced |
| Direction step photos | Advanced |
| QR codes | Advanced |
| Headless API access | Enterprise |
See Subscription Plans for the full comparison, and the App Store listing for current pricing.
The 10 recipe cap
You can create up to 10 recipes. When you reach the cap, Recipe Kit stops you creating an eleventh and points you at the plan picker.
Nothing is deleted and nothing is hidden. All 10 keep working exactly as they did.
The cap counts recipes, not blog posts, so deleting a recipe frees a slot. If you are experimenting, delete the tests rather than leaving them at Hidden, since Hidden recipes still count.
If you downgrade to Free with more than 10 recipes
Also fine. Your recipes stay, they keep displaying, and nothing is removed. You simply cannot create new ones until you are back under 10 or back on a paid plan.
Who the free plan suits
A store with a few signature recipes. Ten recipes done properly, with images and complete fields, will do more for you than fifty half-finished ones.
Trying Recipe Kit out properly. Build a real recipe, put it on a real blog post, see how it looks in your theme and how it reads on a phone. That tells you more than a trial clock.
A store that does not sell the ingredients. If shoppable recipes are not the point for you, the free plan covers what is left.
When to upgrade
The two things people upgrade for:
You ran out of recipes. Essentials removes the cap and adds analytics.
You want to sell the ingredients. Advanced adds Add to Cart, and revenue analytics so you can see what it earns. If you sell food products, this usually pays for itself off one recipe.
Upgrading takes effect immediately. See Managing Your Subscription.
What's next
- Installation Guide - Getting set up
- Importing recipes you already have - Filling your 10 slots quickly
- Subscription Plans - The full plan comparison