Google Recipe Schema (SEO)
Recipe Kit automatically generates Google Recipe Schema markup for your recipes, helping them appear in Google search with rich snippets.
What is Recipe Schema?
Recipe Schema (structured data) tells search engines detailed information about your recipes in a format they understand. This enables:
Rich Snippets
Your recipes can appear in Google with:
- Recipe image
- Star ratings
- Cooking time
- Calorie count
- Jump-to-recipe links
Recipe Carousel
Recipes may appear in Google's recipe carousel for relevant searches.
Voice Search
Structured data helps voice assistants read your recipes.
How Recipe Kit Generates Schema
Recipe Kit automatically creates valid Recipe Schema including:
Always Included
- Recipe name
- Description
- Author
- Date published
- Images
When Provided
- Prep time
- Cook time
- Total time
- Yield (servings)
- Ingredients list
- Instructions (directions)
- Nutrition information
- Cuisine type
- Category
- Keywords
- Recipe rating
Maximizing Schema Benefits
Complete Your Recipes
More data = better schema. Include:
| Field | Schema Benefit |
|---|---|
| Times | Shows cooking time in snippets |
| Nutrition | Displays calories in results |
| Image | Required for rich snippets |
| Ratings | Shows stars in search |
| Servings | Displays yield information |
Best Practices
Images:
- Use high-quality photos
- Recommended: 1200px minimum width
- Multiple aspect ratios help
Times:
- Use accurate cooking times
- Format in ISO 8601 (handled automatically)
Ratings:
- Enable recipe ratings
- Encourage customers to rate
- Aggregated rating improves visibility
Verifying Your Schema
Google Rich Results Test
Test your recipe pages:
- Go to Google Rich Results Test
- Enter your recipe page URL
- Run the test
- Review results
What to Look For
- "Recipe" detected
- No errors
- Warnings addressed if possible
- All important fields present
Common Issues
Missing Image
- Add a recipe image
- Ensure image loads properly
Missing Cooking Time
- Add prep/cook times
- Use specific times, not ranges
Invalid Format Recipe Kit handles formatting, but check:
- Times are reasonable
- Nutrition values make sense
- No corrupted data
Schema Fields Reference
Recipe Kit generates these Schema.org properties:
@type: Recipe
name: Recipe title
description: Recipe description
image: Recipe image URL
author: Author name
datePublished: Creation date
prepTime: Prep time (ISO 8601)
cookTime: Cook time (ISO 8601)
totalTime: Total time (ISO 8601)
recipeYield: Servings
recipeIngredient: Ingredient list
recipeInstructions: Steps as HowToStep
nutrition: Nutrition information
recipeCuisine: Cuisine type
recipeCategory: Category
keywords: Tags and keywords
aggregateRating: Average rating and count
SEO Tips Beyond Schema
Page Titles
- Include recipe name
- Keep under 60 characters
- Be specific and descriptive
Meta Descriptions
- Summarize the recipe appealingly
- Include key details (time, cuisine)
- 150-160 characters
Content Quality
- Original, detailed recipes
- Useful content beyond just recipe
- Good photography
Page Speed
- Optimize images
- Fast loading improves ranking
- Mobile performance matters
What's Next?
- Tags, Categories & SEO - More SEO optimization
- Recipe Images and Videos - Image best practices
- Nutrition Information - Add nutrition data